I’m going to talk to you about how we actually drive more traffic to our websites because of snippets than we were without them one of the most common concerns. According to best ib diploma coursework help in UK, we hear about snippets just their existence in general is that they’re stealing traffic from site owners the question. We get is if there’s a snippet or even if I win the snippet but it already answers the question that the person came for then they don’t click on the article. So why would I want to win the snippet how are snippets possibly a good thing or an opportunity now independent of the question of whether or not snippets are right or a good thing Google showing our answers that we wrote directly on the search results that’s not really up for us to decide at this point um obviously there’s opportunity for pushback.
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And stuff but in the meantime we need to take advantage of the opportunities that are given to us and this is an opportunity and so I want to address that question. We cited a study by cistrix where they found that that search results where there was a featured snippet at the top the featured snippet was getting 23.3 percent of all the clicks in that search. Whereas if there was no featured snippet then the number ones search result was getting 28 point 28.8 percent. I think of all the search of all the clicks to any of the search results on that page that may still seem like it dropped but the featured snippet is still winning more clicks than any of the search results below it at least on average.
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Now what that doesn’t definitively say is whether or not clicks are lost when there’s a featured snippet. I mean getting almost a quarter of them is great but what if the total number of clicks is going down. Because the answer is being given in the snippet moz did another study around the same time that uh what they did is they took a bunch of their articles across different websites that were that were winning a featured snippet. And they added the no snippet tag to those articles so that Google wouldn’t use any of their content in a featured snippet and then they went and verified that none of those articles was any longer showing the featured snippet. And they gave it time and on average over across the board they lost 12 percent of their traffic by not having a featured snippet.
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Now in some cases their featured snippet was probably replaced by another article so again that doesn’t definitively say that we don’t lose out on clicks simply. because there’s a featured snippet it’s not definitive it’s not totally definitive none of the studies are totally definitive saying total number of clicks is harmed or not harmed by the existence of a featured snippet. but what it does show is that when there’s a featured snippet there still are substantial clicks the reality is articles that are winning featured snippets are still driving a lot of traffic to people’s websites. We get all sorts of feedback obviously from our own sites but as well from members of project 24 who have been implementing our answer target strategy on their websites and are just raving about the amount of traffic that it is driving for them.
So I want to go into some of the ways that we can help ensure that our snippets are actually going to send traffic to our website and not just give people the answer and allow them to leave just based on the information. We gave them the first tactic is to use multiple answer targets instead of just creating writing one answer target that addresses the main search query of the article. We’re going to write multiple answer targets addressing tangential search queries as well every subheading in our article could have an answer target that allows that one section of the article to rank number one for searches that go way beyond what just that one search can do so imagine mathematically.
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We do lose a little bit of traffic because some people with that primary search that primary question don’t click anymore but we also gain loads of traffic. Because we’re ranking for so many more things than we ever did before because we have a really good answer target strategy the second tactic though is to write your answer targets in such a way that generate a lot of interest in the content. And make it clear to the reader that there’s more information that’s really relevant and actually important for their search to actually get the answer that they want they maybe need more than three sentences.
Here’s an example of how you could go about doing that let’s say you have a search query what’s the difference between an inboard and an outboard motor in a boat you could write something like this the difference between inboard. And outboard motors in boats is the placement of the motor inboard motors go on the inside of the boat usually low in the hole out boarders outboard motors go on the outside of the boat usually at the back stern that is very clear that is very encyclopedic uh that could potentially win the snippet for this particular search.
But that answer feels pretty complete to me if I don’t know more about it which is why I’m searching it that might feel like that’s the whole answer maybe it’s the same kind of motor they just placed in different places on the boat. That’s actually not the case there’s more to it than that so what if instead we wrote inboard and outboard motors differ in the placement of the motor inboard motors go inside the boat usually low in the hole outboard motors go on the outside of the boat usually at the back stern they also function very differently causing major differences in cost and maintenance. Well now I know that they work differently and it’s going to impact the cost of the boat and how like what the maintenance is on the boat well that that’s important for me to know. If I’m doing research on buying a boat and trying to decide which kind I want I need to know the answer to that and I’m far more likely to click. So the next approach that we can take is to write headlines for your articles that also indicate that there’s a lot more relevant information that the reader would be interested in let me give you an example.
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Here’s a website we purchased this isn’t content that I wrote and it’s not currently winning these snippets because the answer targets aren’t written great. But this is the type of article that this could work so well on if we just take the time to go back and rewrite these answer targets which we’re doing by the way all right. This is an article as you read through it that could clearly win multiple answer targets that noid fish appearance what size are they when they’re small now I would write this subheading what size or denoise. When they’re young how fast should you expect datinoids to grow the reason that I want to put datinoid in each of these subheadings is that that subheading could actually be the seo title what appears as the title in a search result. If I don’t win the snippet and so I would want that that section. I would want it really well defined what is their max size it might be something more like how big do node fish get and then I would write these paragraphs to just be a really good answer target.
Now you say the whole answer to the question is literally one short paragraph that’s an answer target why would anybody click on the article and really throughout this blog post. There is a bunch more of these where really the majority of the information that people really need would fit in an answer target. However if I’m interested in datinoid fish maybe considering getting some for my aquarium at home and I see a title like this datinoid care lifespan tank mates diet and health and that’s what shows up at the bottom of the snippet below the short answer target that I saw. I’m going to be more likely to click on that article because I know it contains substantially more information answering probably many of the questions I have not just the one that shows up in the featured snippet.
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So you got that we’re writing the snippet in a way that shows there’s more information in the article. But also we’re going to write our headlines in such a way that it’s clear that the article contains a ton more relevant information the next tip is just don’t write a blog post an entire blog post all targeted to only one search query that could reasonably be answered in 300 characters. If that’s what you’re doing chances are you’re filling it mostly with fluff we need to pack awesome information into our blog posts to make it worth reading. If you create content that’s absolutely worth reading chances are whether you purposely do it or not your article is going to rank for multiple variants of the primary search term as well as potentially many other search terms as well. And you’re still going to get a ton of traffic to your website using answer targets though allows our sites to quickly rank far more quickly than they will organically on a brand new website.
As well as totally jump the line the sistric study that I mentioned earlier shows that by the time you get to about the 10th ranked article. On any search engine result page they only get about two and a half percent of the clicks it’s such a low number if you are not on the first page of Google the number of clicks that you’re going to get to your articles is going to be very low. Whereas if you can win that featured snippet even if the number of clicks total are not as high on search results without a featured snippet the fact that you can consistently jump the line with a good answer target strategy still makes it substantially.
You’re just so much better off doing it than ignoring it and hoping that maybe these like go away someday or something but here’s the reality snippets aren’t going away but neither is blog content. And by following the tactics that we’ve developed for writing answer targets to win featured snippets we’re getting more traffic and we’re getting it quickly than ever before for a full guide on our answer target strategy. And how to win Google snippets make sure you go check out the course in project 24. It’s just been updated right now it’s just awesome content and it’s going to help you win more quickly and more consistently.
