Most of us know about SEO, but almost no one ever talks about link building. Link building is one of the most important factors by which SEO works and benefits online businesses. And if you are someone who is trying to understand how it benefits SEO services, here is a complete guide about it. Let’s get started:
What is link building?
If I have to explain it to you simply, link building is simply getting other websites to hyperlink to your website. Link building acts like a map that helps your target audience navigate between different websites.
Users can crawl from one site to another with just a few clicks. This helps SEO work better and confirms your domain authority.
Search engines like Google are a complex and ever-evolving space that requires algorithmic calculation, the most serious research and time for SEO to work. Therefore, many people try to use illegal means and manipulate website rankings using black hat SEO.
If you want to get the value that link building provides, it is strongly recommended that you avoid such manipulation. Organic link building is certainly a time-consuming process, but the returns pale in comparison to the tactics that can lead to your site being banned altogether.
Another thing you need to remember is that when you try to network your site, make sure you use links from higher authority sites than the one you just created.
For example, a “NY Times” hyperlink will affect your ranking more than a mediocre site with few backlinks. So make sure you are well equipped with your research because a small step like this can make a big difference to your business.
Now that we’ve learned some tips about link building, let’s see how and why link building is important for SEO:
1. Build Your Brand
If you want to build your brand organically, link building is the way to do it. .
Once you start posting quality content or guest-approved reviews, you will be seen as an organic brand that does not compromise the value of its services.
Creating authority and backing it up with authoritative voices in the industry can help you build your brand that creates value in the long term.
2. Increase Traffic
Linking other websites to yours will not only help you rank higher in search engines, but also attract more traffic. How? If you link to sites that are related to your content, it is possible that your target audience is also related to you.
So when they visit the linked site, your site can also get traffic from them. This also applies to small websites.
Many SEO companies make this mistake, but StudioHawk understands the importance of each step in getting your brand recognized. They know that linking to small sites that have a larger audience is more important than linking to a site that only has a general audience.
3. Networking
Building a successful website or business is not only about offering the right product or service, but also after-sales service and a reliable network. And the best way to expand your brand at the lowest cost is through link building. You can link to moderate or higher level websites and be included in their network.
So the brands that are associated with them also reach out to you to build relationships and networks. This relationship exercise is extremely important because when consumers choose a new brand, they always want to choose trusted brands.
So if you can create it, voila! You can claim your reward soon!
4. More sales opportunities
If traffic is directed to your website, a sales funnel will start working there. Many of them can become potential customers or potential future customers.
This means that you spend the cost of one campaign and benefit in many different ways. Why do you still want more reasons to invest in this practice?
How to create a link for SEO?
Request links:
This is a great place to start, especially if you are new to the industry. Think about your friends, family, co-workers, partners and clients who have blogs or websites. All you have to do to get a backlink is ask. Request content links instead of sidebar or footers.
Enter a referral:
Building referral links is a win-win. Many companies allow you to comment on your experience with their products. On the other hand, it’s a great way to get backlinks and potential traffic to your site, and it’s usually received much faster than regular link request emails.
Create a blog:
Create a blog with more than one article and one hyperlink to your website. If you do, you’ve not only wasted your time, you’ve probably created another potentially dangerous connection for yourself. If you want, you have to run your own blog.
List your website in trusted directories:
Many web directories do not offer much value to Internet consumers, which is why Google has removed them from its search results. You do not want your website to appear on these pages.
However, not all Internet directories are created equal. You want to be featured in a directory that allows you to post a link to your website and also provides relevant information to your potential customers.
Write a great guest post:
Many websites and blogs will accept your essay for publication. Before writing an article for a website or blog, make sure that: the website or blog is relevant to the topic; the article is NOT about how great you/your company is; you focus on quality (well written, professional and interesting).
