Many real estate agents rely on paid advertising to generate leads. While paid advertising is a good way to get qualified leads, it does have some drawbacks.
First and probably most important, you will have to continue to pay for these leads, and the cost of bidding for keywords through search engine results can be prohibitively expensive. Competition for top rankings can be fierce, especially in the real estate industry, and you may find yourself in a bidding war.
While we don’t recommend completely eliminating paid advertising from your marketing mix, we do recommend focusing more on your local SEO real estate marketing strategy. By improving your SEO and implementing a comprehensive strategy, you will be found online by your target audience and increase your bottom line.
What Is Local SEO?
The process of optimising your website, blog, or social media profiles for ‘local search’ is known as local SEO. Local SEO is a powerful tool for real estate agents to use to promote their services to buyers and sellers in a specific geographical area by ranking higher on popular search engines.
What Is ‘Local Search’?
Assume a potential client in Mumbai, Pune wants to sell their home. They begin by opening their browser and searching for a real estate agent to represent them in the selling transaction. They enter’real estate agents near me’ into the search engine and are presented with a list of agents and brokerages in their area. How does Google know to display results for real estate firms in the Mumbai/Pune area rather than firms in the hydrabad area? The process that Google and other search engines go through to understand the geographical location of a user’s search and how to provide relevant results within that user’s geographic area is known as ‘Local Search.’
Why Should You Pay Attention to Local Search Engine Optimization?
Local SEO should be an important part of marketing your real estate company and SEO for your real estate website. Among the advantages are the following:
• Building citations increases online visibility, brand awareness, and trust;
• optimising your site for local search allows you to drive more traffic to your real estate website; and • building citations is cost-effective and yields a high ROI.
What is the Importance of SEO for Real Estate Agents?
Having a large amount of inbound traffic is critical for any business professional.
However, it’s also worth noting that there are industry-specific advantages to good SEO for real estate agents.
Here are just a few examples.
• Increased Conversion Rates
A good real estate SEO campaign does more than just increase traffic. It increases the likelihood of reaching out to potential buyers or sellers at the right time.
• Increased Brand Awareness
Because buying or selling a home is such a big decision, many people start looking for information long before they’re ready to make a final decision or contact an agent.
Greater Industry Authority
Great SEO is about more than just increasing your real estate company’s profitability. It’s also about establishing authority and leadership in your industry.
Must-Know Local SEO Tips and Strategies for Real Estate
Now that you understand why real estate SEO is so important to your future business success, it’s time to learn how to create a winning strategy.
Here are some helpful hints to get you started in the right direction.
Add your Site to Google My Business
A significant portion of local SEO focuses on regional locations.
Complete your profile with your company name, address, and phone number. More photos, videos, and other relevant content will help you rank higher in Google local search results.
The most important SEO tip for improving a site’s search engine rankings for local searches is to register on GMB.
You must register your real estate company on Google My Business. It will help your listing appear when someone in your area searches for a’real estate agent near me.’
A listing on GMB generates several actions, including phone calls, website visits, and Google Maps directions.The majority of GMB actions result in website visits.
A GMB listing also appears prominently on SERPs.
Users’ attention is quickly drawn to a listing, which builds the prospect’s trust in having a listing on Google.
Google My Business Listing is used by 64% of customers to find information about a business.
A GMB listing also appears on Google Maps, where customers can get directions to a business.
Focus on Content Marketing to Scale Quickly
Content marketing efforts can help you take your SEO activities to the next level. It can not only increase your sales but also your brand’s online reach.
You can promote your brand by contributing to other websites and engaging with audiences across multiple platforms.
Contributing content will help your brand’s reputation. It will also aid in the development of thought leadership in the real estate niche.
You can work with influencers to launch collaborative content marketing campaigns. It will increase brand recognition.
Optimize Your Local SEO Keywords for Voice Search
Search engines aren’t going away. However, the way we interact with search engines is likely to change dramatically in the next few years.
Every day, the market for smart speakers expands. Users can now speak and search for anything online.
To search for something online, you don’t have to type anything. You can ask Alexa or Google Home to find anything on the internet.
As voice search becomes more popular, you must optimise your website for it. Include keywords and phrases that we casually say while talking in your content.
Voice search will have a significant impact on Local SEO in the near future. People who want to find local shops and business owners online will no longer type. They will speak and anticipate a response from the device.
Start and maintain a real estate blog
Although we live in the age of social media, blogging is still very much alive and well. Adding a blog to your company website is also one of the best ways to keep a steady flow of keyword-rich, industry-relevant content that search engines will love.
Just make sure to think about the types of content you’ll be posting. Here are some excellent ideas for improving real estate SEO.
Articles about your neighbourhood that may be of interest to prospective homeowners, such as information on restaurants, nightlife, schools, walkability, and cost of living.
Visual content that helps people imagine their lives if they bought one of your properties — video tours, professional photography, virtual tours, and so on.
Detailed videos and infographics designed to provide high-level overviews of key topics.
Interviews with local business owners, profiles of local companies, and so on.
Create and manage profiles in reputable real estate directories.
Other resources, such as Google My Business, are known as directories. You can use it to create profiles, share NAP, and attract more buyers to your website.
These websites can assist you in increasing referral traffic to your real estate website. Crawlers also search these sites for information on good vendors.
Final thoughts
Real estate SEO can help you generate (and sell) more listings in your neighbourhood. There is no question about it.
This article should point you in the right direction. We hope realtors realise that SEO for real estate does not have to be difficult. All you have to do is put in the time and stick to a budget.
This is your chance to dominate the real estate industry by claiming more traffic from each search engine.
