1. D.R. Horton
D.R. Horton has been the Builder 100’s number one for twenty consecutive years.
2. Lennar Corp.
Founded in 1954 by F&R Builders. The name Lennar was taken from the combined names of Leonard Miller, co-founder, and Arnold Rosen.
3. Pulte Group
Since 2013, the 72-year-old builder has donated 64 homes without a mortgage to wounded veterans through Pulte Group’s Built to Honor initiative.
4. NVR
NVR (NVR) is the parent company of Ryan Homes, NVHomes & Heritage Homes, and NVR Mortgage, which offers mortgage financing for NVR clients.
Residential Construction Companies Construction Companies
Lastly, having one construction company overseeing all aspects of the renovation is a way to improve communication. It is much easier to communicate with one person than with many; you will know someone heard you.
Although commercial building contractors can do amazing things, many can specialize in particular construction areas. However, if you are dealing with a large-scale project, you will be better served if you work with one company. EJ’s residential building company specializes in renovations.
Best Marketing Tips for Residential Construction Companies
The best construction marketing strategy won’t rely on any one method. The best construction marketing strategy doesn’t depend on one type of advertising. It’s essential to experiment with different ideas to see which ones work. Here are 20 marketing tips for construction companies.
1. Your ideal customer
It is essential to communicate that your company stands out from its competitors. This is a big challenge for construction companies. You can establish a market niche by communicating why your company is unique.
Defining your ideal client is the first step to determining what makes you unique. Who would you be most beneficial to work with? You might be able to offer lower-cost home construction services if you have good relationships with contractors. A family with a limited budget might be your ideal customer.
Recall your previous projects. Which ones were the most profitable? Those who participated in those projects will likely be your ideal customers. You can refine your marketing strategies by identifying the ideal customer and creating a niche market in the competitive construction industry.
2. A visual website can be created
Even if the company is small, you must have a website. Without one, it was impossible to survive in 2021. Websites let customers know you are an established company and can provide leads.
Your website must not be a simple text-only site. It must be visual. It is essential to include eye-catching visuals on your homepage, about page (blog page), services page, blog page, testimonials, and contact pages. If you are looking for visual elements that will grab attention, you can either take photos of your completed projects or use them to display unique home layouts. You may also need home-design software, which allows you to export 3D images.
3. Run a review campaign
Although you have your GMB profile and review site profiles set up, it is essential to get reviews to stand out against your competitors. Review campaigns are a great way to get reviews.
A review campaign can be described as a strategy to get as many positive Residential Construction Companies reviews for your construction business. This can be achieved in several ways.
- Ask your customers to rate your company online.
- Contact past customers and ask for their feedback.
- Incentivize customers to leave reviews, such as a discount for a particular portion of your services.
- You can ask for reviews on social media platforms of your company.
Bright Local found that 94% of consumers believed positive reviews were a better way to choose a business.
4. Use hoarding signage
Construction advertising is expensive. But not all ideas for advertising in construction are costly. Hoarding signs are a particularly cost-effective choice.
This is advertising your company on the homes that you are currently building. Signs are inexpensive, and people will notice your company as they drive by.
5. Google local service ads
Google offers one of the best construction marketing ideas. It’s called Local Services Ads. These ads will appear on Google’s top results and show local service providers such as construction companies.
Although these ads can be pricey, you pay only for the leads you get. You don’t pay unless someone calls or emails you to inquire about your service.
6. Incentivize referrals
While word-of-mouth referrals Residential Construction Companies have been largely overlooked in digital marketing strategies for construction companies due to their low visibility, referrals can still bring you a lot of leads. An incentive can help encourage referrals.
In other words, give people why they should refer their friends to your construction company. The referrer is usually a customer from the past or present. The incentive can often be in the form of a discount on services. You can offer a discount of 5% on your services to customers who refer others to you.
7. Feature your employees
Your people are what made your construction company successful today. They deserve recognition. The added benefit of featuring your employees in your construction marketing campaign on your website, social channels, or other platforms is that it doesn’t make your brand a generic construction company.
You can make your business more personable by sharing your employees’ stories, backgrounds, achievements, or other information. It makes people more likely to trust your building company.
8. Promote free quotes
Everyone loves the feeling of receiving something for nothing. It is a joy for everyone, so offering something free of charge is one great marketing strategy.
A quote is one of the most potent free offerings in the construction sector. It allows you to stand out against your competitors who charge them for free quotes. This will make you stand out from competitors who charge for them.
Do not forget to mention that you offer free quotes. Ensure your website is clear, include information about your industry and reviews, and tell your social media followers.
9. You can sell the vision by using 3D software for home design
Building relationships is more important than generating leads. You can show potential customers how their finished home would look using 3D home design software.
Cedro makes it easy to create realistic home designs quickly. This software can bring your home ideas into reality. This allows clients to feel connected and makes it easier for you to close more business.
