Your eCommerce site can have a great selection of top-quality products, but if it doesn’t appear in search results, you will lose sales. However, focusing on an SEO campaign should assist you in solving this problem. In this scenario, an e-commerce SEO agency can help you develop a result-driven SEO strategy for the growth of your business.
E-commerce companies need to attract customers to generate sales. To sell online consistently, you need visitors who will become clients. How do you maintain this steady flow of visitors to your eCommerce site? This article will explore the methods for boosting organic search traffic for eCommerce sites.
Leverage SEO
You can rank your posts or products on SERPs using tried and true SEO tactics. How can SEO help your eCommerce site attract visitors? It will help if you start by researching keywords. Target high search volume, low, competitive keywords, along with buyer intent and transactional terms.
Using the keywords, you have chosen, create unique content for your products and blog. Explain each product or service in detail, including its features, FAQs, and alternative.
ECommerce businesses overlook the long-tail keyword optimisation opportunities on category, subcategory, and product pages. Long-tail keywords are relatively uncommon keywords that receive little attention individually but account for more search engine traffic.
Make Use of Social Media
You can use social media to promote your material’s exposure to increase your material’s exposure. Content that garners many likes and shares does well in SERPs, even though it isn’t a ranking factor.
Develop a social media strategy that considers your target audience and where they tend to spend most of their time. The best way to choose where to focus your efforts is to spend some time testing various platforms.
Optimisation of New Product Pages
Ecommerce sites replace old products when they are out of stock. Whenever you add a new page, make sure it’s appropriately optimised.
Following is a list of the main elements to include on each new product page:
- You should include long-tail keywords in your title tag and meta description.
- Each image should have an alt tag with keywords and a description.
- To help people understand your content, include long-tail keywords in the H1 heading tag.
- Instead of copying the manufacturer’s content, use unique content; otherwise, it will rank lower than sites that use the same copy.
- The site navigation should make the page easily accessible.
Make Sure Product Descriptions are Unique
Based on the previous statement, boilerplate manufacturer content is unavoidable and detrimental to SEO. In light of your resources, we advise keeping the information as distinct as possible, but it’s worth exploring that topic again. To make the content more unique, you should include user-produced reviews on your product pages.
Produce Quality Content
Quality content can significantly affect the number of visitors to your eCommerce website. Create a blog to answer questions and solve problems for your audience. Using relevant keywords while writing your content will also improve its ranking. Incorporate links to relevant articles and products too.
However, you should avoid making your blog posts too promotional. Blogs should serve as instructional resources for readers and customers.
You should also include images with your blog entries. To describe your blog content, you could use infographics, movies, or images. By doing this, you can target different audiences based on their preferred content type.
Utilise Local SEO
If your eCommerce store targets a particular geographic area, you must also optimise local search. By doing so, you’ll increase your customer base.
With local search engine optimisation, you can rank for local searches where clients look for nearby products and services. Optimising for local SEO will allow you to capture all of this traffic.
What are the steps to accomplishing that?
- Create a Google My Business (GMB) profile for your business.
- Be sure to include your identity, webpage, mailing address, and phone number.
- Give customers the opportunity to leave feedback on your products and services.
- Add citations to local directories for your online store.
- Obtain backlinks from local sites.
- Eliminate any duplicate listings.
Create a Referral Program
Referral programs are effective for increasing traffic and conversions on eCommerce websites. You can use referral marketing to get your customers to refer others to your website. You can reward them when a customer they refer makes a purchase. It might be a gift, a gift card, a special discount, or something else altogether.
What are your plans for doing it?
- Provide an easy-to-understand referral program that outlines the benefits.
- Please share a link with your customers to share it among others.
- Adding a share button before or after clients check out is a good idea.
- Engage your consumers with a great experience that will inspire them to tell others about you.
- Ensure they receive more valuable after-sales services.
The Takeaway
You need to constantly alter your SEO methods to maintain organic traffic to your site. You can increase organic traffic on your eCommerce website using the methods we listed above. We hope you learned something new from this post about generating organic traffic to your eCommerce website.
