Gamers were a certain demographic ten years ago. They were generally male, young, and lived in their mothers’ basements at the time (just kidding!). They were also willing to spend several hundred dollars on games, expansion packs, and specialised equipment. Despite having a small target demographic, it was a lucrative market.
A completely new kind of player has emerged as a result of mobile gaming. Today’s market consists of the mother standing in line to pick up her children from school, the businessperson waiting for a meeting to begin, and everyday people trying to unwind after a long day at work. The gaming industry’s size and revenue have significantly expanded as a result of the change in how we play games and the emergence of microtransactions.
The methods used by game creators to monetise their games have changed along with the demographics of users. Shorter attention spans are common. Players will move on to the next game if the current one is too challenging or not interesting enough. Additionally, the growth of social media makes it simpler for well-liked games to spread by word of mouth, which has led to an increase in the number of games available.
It has become more difficult for app developers to make money as a result of these changes. However, they have also increased the market in a way that offers a sizable opportunity for publishers and producers of strategic video games.
As a result of
Different Game Publishers Increased Game App Revenue, Downloads, and More
The gaming industry of today views iOS Game Development Company
as long-term investments and calculates their worth using a concept known as “lifetime value,” or “LTV.” Subscriptions, in-game items, microtransactions, and other revenue streams outside of the game’s initial purchase price are all included in this market.
Because of this, a lot of game developers and publishers are concentrating on how to increase players’ long-term involvement to generate income. A number of other measures, including ad views, ad engagement, in-app purchases (IAP), etc., have an impact on LTV.
So how can you enhance LTV while while increasing sales and all other metrics? Let’s examine the app techniques employed by seven various game publishers and developers.
Integrate Rewarded Ads
App developers are discovering that some customers won’t pay in the realm of microtransactions, particularly in emerging economies. Rewarded commercials give users an alternative to IAP payments by offering them a tiny incentive, such money or an additional life, in exchange for watching an advertisement.
Rewarded adverts not only bring a new source of income but also boost user engagement. Additionally, those who saw an advertisement during their first session are up to five times more likely to
One of the biggest online video game publishers, Kongregate, for instance, implemented rewarded ads and saw engagements rise by 40% to 60%.
A/B Test Reward Video Ads (You Might Increase Revenue by 50%!)
What if you could increase the effectiveness of those ads you are paid for? By segmenting your user base and experimenting with ad placement, timing, and length, you may improve your rewarded advertisements. An internal ad mediation platform was initially employed by Puzzledom, a collection of logic games that has become one of the most well-known mobile games. The app wasn’t working as well as they had hoped, so the business started searching for strategies to make the most of high-value consumers and boost in-app ad revenue.
To look into additional possibilities, they used UPLTV, an AI-driven ad mediation tool. They adopted rewarded video commercials rather than serving the identical ads to every consumer, but they also employed A/B testing to discover their most valued users and the chance that particular audiences would interact with ads.
Draw in Users With Special Events
You want to increase sluggish user engagement or draw in new users. Think about a special event, which is a momentary promotion of free play, additional money, or distinctive tasks. In order to gain free cash, ingredients to make potions, and other bonuses, players in Harry Potter Wizards Unite must complete particular tasks in special challenges that are offered every few weeks.
Special events can boost downloads in addition to engagement, as Monument Valley discovered in 2015 during their iOS Game Development Company.
Use Headless CMS to Manage Marketing Content
As we’ve already discussed, unique events have a great deal of potential to boost attendance and income. The developers and your marketing team may find it difficult to keep your website or app up to date with all the relevant content updates. Consider a headless content management system if that is the problem (CMS).
Content may be written once (by marketers), then optimised and published for many audiences, platforms, and devices thanks to headless CMS, which separates content from how it is shown. The marketing team will now be in charge of creating and delivering game updates and marketing content, freeing up the game developers to resume their passion projects.
The Walking Dead Series and Minecraft: Story Mode are both produced by Telltale Games.
Make the Game Challenging, But Not Too Challenging
The finest games are difficult but not boring. They provoke thought, but they don’t give you the impression that you can never defeat them. How therefore can you ensure that your game presents a challenge without turning off players?
Your data include the solution. With his one-touch archery game AARCHER, which is modelled on the well-known game Flappy Bird, Raj Arora discovered a solution. Their IAP was almost zero at first, thus they had to rely on advertising spend to generate income. The lack of IAP wasn’t a big deal because the game was intended to be a test product.
They then realised an opening. Arora stated in the game’s forum, “A lot of gamers were not able to clear certain stages.”
