According to the latest report by IMARC Group, titled “Sales Force Automation Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027.’ the global sales force automation software market reached a value of US$ 6.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 13.5 Billion by 2027, exhibiting a CAGR of 12.14% during 2022-2027.
Sales force automation (SFA) software is a customer relationship management (CRM) platform that streamlines various administrative operations, including customer data and account information management. It monitors inventory, maintains client contact, performs sales forecasting, tracks order processing, and supervises salesperson behaviour information. This, in turn, assists enterprises in providing a better customer experience, promoting leads accountability, improving accuracy, and ensuring employee retention cost-effectively.
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Sales Force Automation Software Market Trends:
One of the prime factors driving the global SFA software market is the increasing demand for effective sales forecasting and business-operation streamlining solutions across various industrial verticals. Additionally, the extensive utilization of SFA software for tracking sales progress and performance by monitoring customer feedback, order status, and offered discounts is propelling the market growth. Besides this, the large-scale integration of artificial intelligence (AI), machine learning (ML), and cloud-computing solutions for automating manual administrative tasks to reduce human workload and enhance performance are impelling the market growth. Apart from this, the rising security concerns have prompted governments to invest in the development of updated automation solutions, such as two-factor authentication and other security measures while strengthening their regulatory frameworks, which, in turn, is supporting the market growth.
Competitive Landscape with Key Players:
- Aptean Inc.
- Consensus Sales Inc.
- Infor Inc. (Koch Industries Inc)
- Microsoft Corporation
- Oracle Corporation
- Pegasystems Inc
- Salesforce.com Inc.
- SAP SE
- SugarCRM Inc
- Zoho Technologies Private Limited.
Breakup by Application:
- Lead Management
- Sales Forecasting
- Order and Invoices Management
- Opportunity Management
- Others
Breakup by Deployment Type:
- Cloud-based
- On-premises
Breakup by Enterprise Size:
- Small and Medium Enterprises
- Large Enterprises
Breakup by Industry Vertical:
- BFSI
- Healthcare
- Retail
- Telecom
- Food and Beverages
- Others
Breakup by Region:
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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