Social media analytics is the process of learning how people use social media. Social media analytics analyses data from social media platforms to gain insight into how people interact with your brand and products. This information can improve your website and marketing campaigns and help you understand what’s working and isn’t.
Social media analytics tools are a set of tools that allow you to analyze and understand the data from your social media platforms.
Social media analytics tools can help you track how well your social media posts are performing, help you find new audiences, and even show you which posts resonate with your fans. Here are 12 free and paid social media analytics tools:
SocialOomph:
Socialoomph is a social media analysis tool that lets you measure and manage your social media presence. Use the free version to understand better who’s talking about you, where they’re talking about you, and why. Socialoomph’s social media analysis tools help you keep up with the day-to-day trends in your industry and connect with the people who matter most to your business.
Buzzsumo:
It helps you to find top-performing content on any topic. It scans the web for your keywords and then displays the top-performing content for each keyword on a timeline. You can also use Buzzsumo to find influencers and discover new niche topics. With Buzzsumo, you can see what’s trending across social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest.
CoSchedule:
Coschedule is a social media analysis tool that allows you to track the performance of your social media accounts. It’s easy to use and can help you make sense of the data in your account. Coschedule’s social media analytics software is a great way to get an in-depth look at your brand’s online presence.
Hootsuite:
Hootsuite is a wider social media management platform. It includes Twitter, Facebook and Instagram. It includes analytics tools for tracking the performance of your posts and insights into your followers’ activity on each platform.
Buddy Media:
Buddy Media is a social media analysis tool that allows you to track and analyze your social media presence in real-time. You can see which posts perform best and how many interactions each post gets. You can also use Buddy Media’s analytics to determine which of your posts are getting the most engagement and which posts are getting the least response.
Sprout Social:
It is a social media analysis tool that makes understanding how your audience responds to your posts easier. Sprout is a social analytics tool that helps you keep track of your brand’s activity on Facebook, Twitter and Instagram. Sprout Social is a powerful tool to help you analyze your audience’s social media activity.
Facebook Insights:
Facebook Insights for Business is a social media analytics tool that allows you to see what your audience says about your brand, products, and services. The tool allows you to create reports showing the top comments, posts, and pages that get the most engagement. It can help you determine which pages or posts should be prioritized for future advertising campaigns.
Google Analytics:
Google Analytics is an amazing tool for social media analysis. It can help you know exactly who your audience is and what they’re interested in, and it also lets you see how they interact with your brand and content. Another feature that is super useful for social media analysis is reporting on social media performance.
Mixpanel:
Mixpanel is a social media analysis tool that allows you to track your website’s traffic, conversion rates, and more. Mixpanel provides a wealth of information on how your users interact with your website, which is great for analyzing what works and what doesn’t—and why.
Klout:
The Klout social media analysis tools offer a one-stop solution for all your social media management needs, from monitoring to analytics. The tool also allows you to measure the influence of your social media channels on other users on each platform.
RankXL:
RankXL offers several social media analysis tools that can be used to help you understand how your brand is performing on social media. The program is easy to use and allows you to track the performance of different aspects of your company’s social media presence, such as followers, engagement rates, and reach.
Moz:
Moz is an easy-to-use tool that lets you analyze your social media content and track engagement. It creates an overall score based on the quality of your content and then shows you which types of posts are performing best. You can also use it to compare different posts across platforms to find the one that resonates with your audience the most.
Conclusion:
Social media analysis tools are a great way to look at the big picture of your social media marketing and see what’s working, what’s not, and how you can improve. We hope you’ve found this article on free and paid social media analysis tools to add to your Toolkit helpful.
