According to the latest report by IMARC Group, titled “Flavoured Milk Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global flavoured milk market reached a value of US$ 46.3 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 69.7 Billion by 2026. Flavoured milk refers to a sweetened dairy drink that has a longer shelf life than conventional milk products. It consists of milk, sugar, sweeteners, preservatives, food colorings, and numerous artificial or natural flavours, such as mango, vanilla, chocolate, coffee and butterscotch. It is widely available as a pasteurized, refrigerated product or ultra-high-temperature (UHT) treated flavoured variant. It is rich in essential nutrients, including niacin, calcium, potassium, phosphorous, protein, riboflavin and vitamins A, D and B12. It is convenient to use and characterized by an appealing taste due to which it is gaining widespread popularity, especially among children.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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The market is primarily driven by the growing health-consciousness among consumers. The numerous health benefits offered by the regular consumption of flavoured milk and the limited concentration of sugar present in it have facilitated its uptake. Multiple variants with low-calorie sweeteners are also available in the market, which are gaining widespread preference among consumers. Apart from this, the rising trend of on-the-go lifestyle led by individuals, supported by inflating disposable incomes and shifting lifestyle preferences, has led to an increase in the consumption of ready-to-drink beverages. Growing awareness regarding the importance of maintaining a healthy diet among the consumers has led them to substitute high-calorie and carbonated soft drinks with organic flavoured milk variants, which, in turn, is creating a positive outlook for the market. The introduction of lactose-free flavoured milk in the market is acting as another major growth-inducing factor. This, along with advancements in production technology and the increasing demand for refrigerated milk products, is expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global flavoured milk market, along with forecasts at the global and regional levels from 2021-2026. Our report has categorized the market based on flavour, packaging and distribution channel.
Competitive Landscape:
- Nestle S.A
- Danone S.A
- Arla Foods amba
- Yili Industrial Group Co. Ltd.
- Dairy Farmers of America Inc.
- China Mengniu Dairy Company Limited.
Breakup by Flavour:
- Chocolate
- Fruit
- Vanilla
- Others
Chocolate currently represents the most preferred flavoured milk variant.
Breakup by Packaging:
- Paper Based
- Plastic Based
- Glass Based
- Metal Based
Among these, paper-based packaging accounts for the majority of the total market share.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
At present, supermarkets and hypermarkets exhibit a clear dominance in the market.
Regional Insights:
- Asia Pacific
- North America
- Latin America
- Western Europe
- Africa
- Eastern Europe
On the geographical front, Asia Pacific holds the leading position in the market.
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise
