Think about all the successful apps that have shaped the mobile world and received immense praise. For create a successful mobile app you have to know what’s one thing they did differently that unsuccessful apps couldn’t do?
The secret is attention to detail. Creators of successful apps pay close attention to each part of the development process. They ask themselves a few simple yet critical questions, pay attention to little things, and don’t begin creating the app unless they are sure about them. So, what are these important points, and why they’re crucial for creating successful mobile apps? Read on to find out:
7 important points to help you create a successful mobile app
1. Know your target audience
Creating an app without understanding the target audience is like shooting an arrow in the dark. It can be either a hit or a miss.
The only way to flip the script is to know your audience. It is essential because the success of your app eventually depends on them, and no user will show interest in an app that doesn’t suit their needs.
To understand your target audience, ask which type of people would be interested in your app.
Understanding the target audience is the first step, as it sets the stage for a successful app right from the planning stage.
2. Ensure your idea solves your audience’s problem
Most novice creators get so hooked on their idea that they forget that apps along similar lines have been created in the past.
The result: You create a clone of a popular app already on the Fortune 500 list.
By asking this question, you can avoid making this mistake. You can create an app that’s original, offers new value, and is a true success.
3. Choose the right app development platform
Deciding on the right app development platform is essential because the success of your app also depends on the platform you want to develop your app on. Android and iOS are two popular operating systems, and the choice of a mobile app platform mostly boils down to these two.
To choose between these two platforms, you must keep the following things in mind:
- App brand
- Target audience
- Desired app features
- Your budget
Want to build an app for both platforms but don’t have enough budget? You can use hybrid app development. Technology has made it possible to build an app you can use across all platforms.
4. Study your competitors
Your competitors are the goldmine for your research. They can help you understand what is missing in apps made to date and what you can do better. Hence, you must know your competitors and learn from them. Here’s what you can do:
- Observe all existing apps in your niche.
- Read your competitors’ reviews.
- Make a bullet points list.
- Finally, review the list and start picking up the items you can work on to improve your app.
5. Decide on building the app in-house or using an online build service
Asking yourself whether to build the app in-house or use an app builder is essential. Sometimes, you might want to build an app in-house, but your budget may not allow it. Making an online build service will be easier and quicker. On the other hand, using an app builder to build an app will cause you to lose creative freedom and control over your app.
Your decision to build the app in-house or use an online build service depends on your budget. An in-house team is better if you have enough money to spend on mobile apps. An online app builder is better if the app development cost exceeds your budget. Alternatively, you can hire an app development company.
6. Always have an app monetization strategy in place
To make money from your app, you must have a monetization strategy. It is essential because a wrong monetization strategy can make you lose potential customers, which you would certainly not want.
Here are three app monetization strategies you can choose from:
- Freemium model: Offering both free and paid versions of an app where free has limited features, and the users are encouraged to upgrade to the paid version for some fee.
- Free app with in-app purchases: Offering the app’s basic features for free, but users can buy new features in the app for some money.
- Free app with the subscription: The app is free for some time, and then you must opt for a subscription plan to continue enjoying the benefits.
- Paid app: Users can download the app by spending some money.
To decide which app monetization strategy you must use, remember that users don’t pay for an app unless it genuinely benefits them. Also, they would use free apps from 100 sources instead of paying for a paid one if given a chance. So, your app better have some unique value to offer.
7. Never treat security as an afterthought
Given the insane amount of personal info people store on their mobile phones, ensuring the safety of your app is essential. After all, no customer would want to get their precious passwords and bank accounts to fall into the wrong hands.
Here’s how you can ensure the safety of your app:
- Use source code encryption to prevent malware from tracking bugs and vulnerabilities.
- Perform penetration tests to run thorough QA & security checks.
- Use 256-bit encryption and AES with 512-bit encryption to prevent your app data from a breach.
- Keep your backend safe to prevent your app against malicious attacks.
In a Nutshell
Keeping simple yet critical things in mind is essential to build a successful mobile app. Hopefully, the blog gave you a clue of what you should take into account before making an app. Now, it’s time to use this information as a foundation for your app idea and build a successful app on it. If you need any help, feel free to share in the comments.
