Creating a social media event is just a start; you need to promote it in the right way to make it reach the right people. Making your social media event reach the right people is essential as it would help you reach your objectives much faster.
However, doing it organically becomes much of a task. But worry not. We have created a social media event promotion task to help you achieve your objectives. Let’s get rolling!
The Social Media Event Promotion Guide
An ideal social media promotion guide would help you take your event. Let’s see what steps you could follow.
1. Add A Countdown Timer
Since you want to make people aware of your event, a countdown timer on your story would take a long way. Instead, you can add the end date and time to the countdown timer making people aware that the event has begun. To make the countdown timer more effective, people can subscribe to it or even add your story to their accounts.
This would serve well for both parties since you get people to remember your event, and people get the benefit of early-bird pricing.
2. Mention Attending Speakers & Influencers In Your Content
Speakers and influencers at your event play a key role in pulling in more and more people. Some people attend an event to look closely at their favorite speaker or influencer. Influencers and speakers have a wide follower base. So you can alleviate your event to another level when you get to them.
Mention the VIPs’ content and social media handles in your promotional content. Now, when these influencers share your content on their profile, people will get to know about the event. There are chances that they will attend, but they might also share it with their friends and family.
3. Use Previous Event’s Highlight Videos
Videos are really popular now, which you can use to your advantage. Create and edit a film of the highlights from the last event to demonstrate to your clients what they can anticipate from an event you are hosting. Then, share the video with your friends and followers by posting it to your Facebook and YouTube accounts.
Make sure your thumbnail sticks out positively. Click-worthy videos always feature an attention-grabbing thumbnail that persuades viewers to push play. To make a lovely video thumbnail, use a template like the one below.
4. Post Behind-The-Scenes Photos
Users will feel like they are part of the action and will become very eager for the event if you post an attention-grabbing behind-the-scenes photo. This method appeals to the snoopy side and gives the impression that we are privy to some huge secret.
Recently, Gallery Poulsen used a similar strategy on Instagram to publicize the debut of their new exhibition. Visitors are delighted about the event because to sneak peeks of the paintings, which also helps them remember it so they can mark their calendars.
Anyone can do this because it is so simple. Just take a picture of your event setup and post it to your followers.
5. Create And Use A Relevant Hashtag
Create a memorable and relevant hashtag that people could relate to. Use this hashtag in all of your content across all social media platforms. Encourage people to create user-generated content by offering them gifts and incentives. User-generated content is the face of social media events nowadays, as it is a brilliant word-of-mouth marketing tool. Your social media event’s presence and reach would be multifold through user-generated content.
6. Run A Contest Or Giveaway
Run a contest or competition on Facebook or Instagram for the user who reposts an image from your event with the most likes or shares. Alternately, leave it to chance and hold a drawing for a prize for someone who shares your photo and tags a friend.
Such advertising has the potential to reach a huge audience. It can be quite effective at generating interest in an event.
Create a captivating image to entice followers to take part. By inviting them to comment, you engage them in the situation and boost your event’s engagement.
Organize Polls
Polls serve as a brilliant way to engage your audience. Through polls, you can provide knowledge about your event to the attendees. Polls are a terrific way to get feedback about your event. First, you can ask your attendees about things they would like to see in the event before the event. Then, during the event, you can ask about their experience. And lastly, after the event, you can ask for feedback about what changes they would like to see in future events.
Wrapping Up!
Any type of social media wall events that you are organizing needs to be promoted in the best possible manner. In this blog, we mentioned some steps that would bring brilliant results for your upcoming event, so involve them in your strategy straightaway.
