Are you also thinking about expanding your business on Amazon? Then continue your reading.
Why sell clothes on Amazon
Amazon is America’s biggest apparel retailer with apparel and footwear sales exceeding $41 Billion in 2020. While the world was busy dealing with the aftermath of the pandemic, online sales skyrocketed during these tough times. Most users preferred buying clothes online from the comfort of their homes. Many apparel sellers made profits during this period, and many users have now got used to the idea of buying clothes online.
You too can start selling clothes online using Amazon. Yes, Amazon is a readymade marketplace with millions of users in the US alone. If you manufacture or sell clothes, Amazon can be the perfect opportunity for you. With Amazon, you don’t need a physical store or spend thousands of dollars creating your own eCommerce website.
Creating an Amazon Seller account is easy, and all you need to do is register on the website to get things started. You can list your entire collection on Amazon, and start selling instantly. Whether you deal with winter wear, jeans, fashion apparel, or comfort clothing – Amazon is the one-stop solution for all your needs as an apparel seller.
Register as an apparel seller on Amazon
As mentioned above, you can sell your own clothes as well as those manufactured by others on Amazon. People who sell their own products on Amazon are called Brand owners. They are the ones who manufacture their own products. Whereas resellers are users who sell already existing products through their Amazon stores.
You can sell other brands’ clothes as well while being a manufacturer. Choosing this hybrid strategy can give you an idea about the pros and cons of both so that you can change your selling strategy in the long run. To register an Amazon seller account, you need to enter a few details, such as your business email address, credit card details, government ID, phone number, tax information, and bank account details.
If you are new to Amazon, you can choose to opt for Amazon marketplace management services. Hiring Amazon virtual assistants will help you register as a new Amazon seller, entering all the essential information required to get things started. Once you have registered as an Amazon seller, it is important to list all your clothing items on Amazon.
Listing your apparel products
Listing your apparel products is a process that needs to be done carefully. Once you register on your Amazon Seller Central account, you can start listing products. Manufacturers who are introducing their brands to Amazon for the first time need to create new listings. At the same time, resellers can choose from a list of products already available in the marketplace.
The broad category of items that you will choose would be ‘Apparel’, while you need to choose the correct category for every product as well – be it T-shirt, jeans, skirt and so on. You can download Amazon’s Browse Tree Guide (BTG) to get an exact list of products and their id’s.
Besides the product’s category, you need to provide a size chart for the clothing item, 5 model images as per Amazon Seller Central’s guidelines, wash-care instructions, color, material, and other related details. Remember, the more informative your listings are, the higher the chances of sale. You should enter all your product’s USPs and specifications in the description. This is the main point which can build you store reputation. That’s why it is advisable to outsource Amazon listing services.
You can avail Amazon product description services to get up to date, to-the-point, persuasive, and informative product descriptions and titles which are within recommended character limits.
Optimize apparel listings for search
After creating your product listings, it is important for you to optimize them for search. If customers can find your products just by typing the required keywords, your sales are bound to increase. Your apparel store’s titles, descriptions as well as images need to be optimized. Images need to be edited well so that they can present all the required details even after zooming.
Optimizing your Amazon listings involves providing the correct product information, relevant keywords, USPs and keeping your text within the correct character limits. However, you should not stuff keywords. Since many users would browse your clothing items through their mobile devices, the copy needs to be persuasive, yet to the point.
Amazon store SEO services help optimize your listings as well as your dedicated Amazon stores with the help of expert assistance.
Deliver clothing items to customers
Delivering your clothing items is a crucial aspect of an Amazon apparel business. If your clothing item gets damaged or torn, the customer will instantly return it and ask for a refund. Many customers even return clothing items that are not damaged, if they don’t get what they like or what they saw on your online store. Hence, it is important to not fabricate any images or information on your Amazon store and carefully pack and deliver your clothing items.
You can opt for Self Ship (SS) if you want to store, pack and deliver your clothing items yourself. Easy Ship (ES) allows you to store and pack the clothing items yourself, while Amazon takes care of the delivery. You can also opt for Fulfillment by Amazon (FBA) if you want Amazon to take care of the entire process – that is, storage, packing as well as delivery. Amazon provides you with a Prime Badge and assures all your items are delivered safely.
Availing Amazon order and inventory management services helps you keep a track of all your orders and inventory, and avoid running out of stock for any of your clothing items.
Advertise and promote your apparel business
As a new Amazon seller, advertising is a great way to set the ball rolling for your apparel business. You can run small campaigns to feature your products in relevant search results initially and run bigger and longer campaigns as you start attracting customers. Avail Amazon PPC services for the best results.
As you generate leads, you will receive product reviews and questions from customers. Respond to all the messages from customers to improve your Amazon search algorithm. When buying clothes, users are most concerned about the fabric, durability, color, and washing of the clothing item. If your product satisfies all your customer’s needs, you can create loyal customers and generate new leads over a period of time.
Create discounts and offers for your clothing items to increase sales. Combine commonly matched items – such as shirts and trousers, socks and belts, or skirts and tops. Whenever you introduce festive discounts, make sure you have enough stocks as your profits will be based on bulk selling during this period.
Conclusion
Creating and operating an apparel business on Amazon is not as difficult as you thought, and this is just the right time to get started. If you need expert assistance at every step of setting up and running your Amazon apparel store, hire Amazon virtual assistants.
You can outsource all your Amazon apparel business needs to Data4Amazon to get your store running and generating profits within no time. The company offers customized services at minimal pricing and a 24-hour turnaround time. You can get a free quote by mailing all your requirements to info@data4amazon.com.
