What is Keyword Research?
Keyword research is a way to find keywords related to any particular niche. When you search online, you may notice many ways to get keyword suggestions. You can use Google’s autocomplete feature, Bing’s autocomplete feature, and even use third-party services like WordStream or SEMRush.
However, the best method is using SEMrush to help you learn how to build a list of keywords so you can target them effectively. In this video, I give you my step-by-step process of finding and learning about keywords to get started.
Why Keyword Research is important for seo?
Keywords have become incredibly important for SEO (Search Engine Optimization) and SEM (Social Media Marketing). In fact, they’re becoming increasingly important for any type of marketing campaign, including email campaigns, social media posts, etc.
Keywords play a huge role in how well Google ranks websites in search results. When people do searches online using keywords related to what you offer, they are much more likely to find you than if they were searching for something unrelated.
You can also start building links back to your website and sharing those links on social media. Make sure that your links are relevant to the content you’re posting. If you post a link to a product page, mention the product name at least once in your article.
Here are some Keyword research tools used in 2022
- Google Trends
- SEMrush
- Wordtracker
- Ahrefs
- MozBar
- Buzzsumo
- Keyhole
Google Trends
Google Trends is one of the best tools for keyword research. It shows you how many people search for specific keywords over time. You can use this tool to find trends and determine what kind of content to create around certain topics.
It is a free online tool that shows what people are searching for across the world. You can use this tool to find out which keywords are trending at any given moment. This is a great way to get ideas for keywords to target.
SEMrush
SEMrush is a paid tool that gives you detailed information about how many searches there are for each keyword. You can use this data to figure out which keywords are popular and which ones aren’t.
It is a great resource for finding popular keywords related to your industry. Use their data to find relevant keywords that you can target with content marketing efforts.
Wordtracker
Wordtracker is a paid tool that analyzes your competition’s websites and tells you what keywords they’re using. If you want to know what keywords your competitors are ranking for, this is a good place to start.
This tool is great for finding out what keywords people are searching for and what phrases they are typing into their browser. You can type in any keyword and see all the results. You can also see how much competition each keyword has.
You can even export the data into excel so you can easily sort it.
Ahrefs
Ahrefs is a paid tool that lets you do keyword research, backlink analysis, and competitor analysis. It’s a great resource for finding relevant keywords, but you’ll need to pay for access.
It is a paid resource for keyword research. When you sign up for a free trial, you’ll get access to their data. Their Keywords Explorer tool is helpful for identifying trending keywords that you should focus on.
MozBar
Mozbar is a free tool that lets you analyze your website’s performance in different countries around the world. It’s a great way to see where your audience is coming from.
It is a free resource for keyword research. Their Keyword Explorer tool helps you identify what keywords bring traffic to websites similar to yours.
Buzzsumo
Buzzsumo is a paid tool that works similarly to SEMrush. It pulls in social media mentions of your brand and displays them in an intuitive interface.
BuzzSumo is a tool for analyzing social signals to determine if a topic is worth pursuing. You can use this site to find out how much attention a particular topic is getting on Facebook, Twitter, Reddit, Pinterest, LinkedIn, and Instagram.
Keyhole
Keyhole is a paid tool that provides you with a ton of valuable data about your competitor’s backlinks and rankings. It’s a great place to find valuable backlink opportunities.
This tool is similar to Wordtracker but it looks at keywords over time. What this means is that you can go back months or years and look at what keywords were being searched for.
The first step
The first step in keyword research is to use tools like Google AdWords and Google Trends to learn about the terms people are currently searching for. Then, brainstorm some ideas for content that could help you rank high for these keywords.
Once you’ve done some keyword research, make sure you write blog posts and articles around each keyword idea. You want to create content that is useful to readers, not just a bunch of words thrown together. If you don’t know what to write about, try writing about topics that interest you.
