Businesses are finding themselves struggling to keep up with the relentless march of technology. The use of technology has been steadily gaining among consumers, especially in recent years.
As a result, tech giants have been looking for ways to better serve the needs of these consumers. WhatsApp has recently launched its business app, which is a business chat tool.
This article will address how businesses leverage the WhatsApp business to serve their customers in a better way.
How can businesses leverage the WhatsApp business?
How businesses can leverage the WhatsApp business is a hot topic, and we’ve put together a list of businesses that have used this app to create an engaging and captivating customer experience.
From creating custom WhatsApp content as part of their marketing strategy to adding push notifications to customer service, there are many ways that businesses are utilizing this app for large gains in sales.
Customer service:
The first and foremost is customer service. It’s a great way to provide customer support to new customers while they are in the buying process.
For example, if you are a local restaurant, the WhatsApp Business API can help you push updates about coming locations and promotions. That way, your customer gets the updates exactly when they want them instead of being bombarded with choices from other channels.
Furthermore, many businesses are using this app for customer support in a more traditional sense.
Calls to Action:
The second way that businesses are using this app is to create a Call to Action. These allow the user to interact with you directly without having to go on any other social media platform and instead deliver your message exactly how you want it.
For example, if you are a local restaurant, the WhatsApp Business API can help you send push notifications when it’s time for your customers to order. This way, customers don’t have to browse through their news feeds or visit other websites.
Instead, you can deliver your message directly to them. However, this will require you to have a customer’s Whatsapp number.
Marketing:
The third way that businesses are using WhatsApp is as a marketing tool. Many brands are creating custom content and sending it to their customers to allow the user to engage with the brand any time they want. This can be in the form of polls, quizzes, discounts, and promotions.
On the flip side, many brands are also utilizing this app to drive sales and conversions. You can create dynamic shopping carts and push notifications on deals and discounts around local businesses or restaurants.
This could be in the form of push notifications when a new product is on sale at your store or visiting one near you.
Multilingual Service:
The fourth way that businesses are using the WhatsApp Business API is to offer multilingual customer service. This means that you are able to support multiple languages for customer interactions.
For example, if you own an international property rental company and want to help other customers from Brazil, Australia, or Japan, you can create specific customer service in those languages without having to hire extra staff.
Whatsapp Business API will help provide the translations needed on your end while keeping your costs low.
Remember, WhatsApp Business API allows you to build custom content and push notifications on the fly. This way, you can keep your customer engaged and entertained 24/7, helping them navigate through any choices and promotions that arise.
Offer great post-purchase experience:
Whether it’s providing customers with customer service or sending them push notifications for future purchases, the WhatsApp Business API allows you to create a customized and engaging experience for your customers.
For example, if you have just sold a product, you can provide updates about it like order info, shipping, Delivery Tracking, Personalized Recommendations, and Collect Feedback. This can help you keep your customers happy after they have made their purchase.
Connectivity:
The last way businesses are leveraging WhatsApp is for connectivity purposes. It’s a great way to interact with customers both before and after you speak with them.
For example, many businesses are using this tool to allow their customers to ask questions or interact with them directly on social media. For example, if you are a local restaurant, the WhatsApp Business API can help you give customers access to online booking systems so they can make reservations without leaving the app.
As you can see, there are many myriad ways that businesses are leveraging this app for their own benefit.
Conclusion:
As you can see, WhatsApp offers numerous ways for businesses to grow their business. There are many different ways that you can use this application for customer service, marketing, and connectivity purposes.
This is a great way to provide your customers with a consistent and seamless experience no matter where they are in their buying journey – whether it’s immediately after making a purchase or even purchasing from you down the line.
Remember, success isn’t overnight; it’s something that is built on hard work and perseverance. You can use the WhatsApp Business API to help generate leads, sales, and new customer relationships on the fly.
Once you have started using WhatsApp Business API, you will learn that just like any other social media platform, it is one of the best ways to grow your business and connect with your customers.
