You might build your website a few years back and the website might be working well. But is your website getting traffic?
With many businesses starting every year, it’s important to ensure that your website is reflecting your brand attributes. Your website should be equipped with the latest information about your products and services. Your content should make it easier for users to interact with your business. First thing is to hire the best web development agency for your business. Through their research-backed strategies, they can help you to attract more clients.
Ways to attract more customers to your website
If a business website is not getting traffic as expected then it’s time to make changes to your website. The following 10 changes in your website can drive more traffic to your website.
Search Engine Optimization
Ranking on your customer’s search engine results pages is very important as it will generate more traffic and potential business for your business and company. When a person is searching online, the outcomes which a person receives are accumulated by a search engine algorithm. It is in search of relevant and quality content from relevant websites. This is where Search Engine Optimization (SEO) plays its role to improve the ranking of your website in key search results of search engines.
Let’s have a look at some of the SEO factors that determine how well your website appears on search engines:
Your website should be Well-Structured:
Your website should provide a quality experience to its users however, it should be easy to navigate. For every service which your business offers, there should be a page within your website. So, it will become easier for the person to find the exact service they are looking for.
Relevancy and Uniqueness in content:
The content written on your website should be informative, relevant, and unique. High-quality content will provide information to your customers due to which the bounce rate of your website will not increase. It will also boost the SEO of your website.
Include keywords that will convert:
While writing content for your website using keywords, specific words, and phrases that your customers might use while searching for your services online. Informative content as well as keyword-rich is an important strategy of any SEO strategy.
Include Name, Address, and Phone Number
Your Header, Footer, or Sidebar of your website should contain this important business information, so it appears on every page of your website.
Addition of Internal links
Internal Linking is very important for the ranking of websites on search engines. They assist search engines in determining the relevance and purpose of the content. The layout and general caliber of your website are also aided by them
As a result, the hierarchy of your website can more accurately be determined by search giants like Google and so on. Your website SEO will be improved by including internal links to your web pages. It will also help you to improve your ranking and increase the number of conversions as well.
Addition of Pop-up
Pop-up windows are productive. Conversion rates can be improved to 11.9% through Pop-ups. A Popup is a type of Informational or Promotional offer that emerge above your content and can grab the attention of visitors coming to your website.
Let’s have a look at some of the reasons for using website pop-ups:
- It can easily reach the ideal customers at the perfect time. Targeting options are used for targeting.
- You can use A/B testing to easily determine which pop-up is more effective.
- It grabs people’s attention and shortens attention spans.
- Pop-ups are used for increasing sales, collecting leads, and encouraging email sign-ups.
- Google does not penalize pop-up advertisements if used properly.
Content Marketing
If you are not doing Content Marketing then you are losing free traffic to your website. However, if you want to get traffic on your website and eventually want to turn them into customers then you should do content marketing. The reason why content marketing is gaining so much popularity is that it is a primary and key driver beyond success in search engine optimization.
It provides the opportunity to grow your customer/client base and strengthen loyalty with your existing customers. In addition to that, it also gives you chances to adopt Search Engine Optimization which helps to boost your exposure and conversions.
Include Call To Action (CTA) on your website
When a visitor visits a website, Call To Action (CTA) which is a directive stimulates the visitor to take some actions. A call to action can be served through simple instructions like “find out more”, “call us to know” or “subscribe to our newsletter”.
CTAs are used throughout the Internet to attract leads and turn those leads into customers. The actual goal of CTA is to convince a visitor to perform a particular action on a website.
Do Guest Blogging on your website
Guest Blogging helps you to gain traffic on your website. However, in Guest Blogging links are opened in a new window. It also cheaply boosts SEO ranking.
By doing Guest Posting you can establish authority and credibility by providing a valuable article that will give a backlink to your website. One of the major advantages of Guest Blogging is that the visitors of one website which is ranking on Google in your niche will also visit your website.
If your article ranked on a highly ranked website it means that the article will rank higher on search engines. The reason behind fast ranking is that the authority of the website from which you have taken the backlink is high. In addition to that Google also considers that website a brand.
Inclusion of social sharing buttons on your website
Your website should have social sharing buttons. You can share the article on social media accounts through these social sharing buttons. It will generate traffic for your website and turn your website, visitors, into social followers. The benefit of sharing an article on social media accounts is that when your website visitors like or share your social media content, their friends would also be able to see that content. Those visitors could be your new prospective customers.
Add video content to your website
Text-based content is good, but video content can keep the audience engaged and attract more customers. Let’s discuss some ways to use video to get more traffic to your website:
- The video should be embedded in your article so that it will appear in video search results.
- Rank higher on YouTube by doing YouTube SEO, then add links to an article in the description of the video.
- Include Call to Action buttons directly on your video. Adding CTAs helps brands direct potential customers directly to their website so they can explore more and make a purchase.
Write content on evergreen topics
News and trending topics will give you traffic for a very short period and they are not worth the time and effort that you put into writing this. However evergreen topics have the potential to give you long-term traffic. You should write content around the topics in which the audience is interested.
Conclusion
Every website owner wants traffic on their websites, but it would be difficult if you do not implement the right strategies. Plus your answer to how much does it cost to build a website will also change. So, if you want to rank your website on Google then you should hire an experienced web development agency. They will make customize and make changes to your website according to the demand of the market.
