There’s no question that social media has the power to reach your audience at a scale never before possible, but how do you make sure those connections stay strong? Connecting with people on social media is only half the battle; the other half comes in the way you nurture and maintain those relationships. Here are six tried-and-true ways to keep your audience engaged on social media
1) Use Easy To Read Fonts
Using fonts that are easy to read will make your audience more likely to revisit your content. What’s more, research suggests that readers who consume easier-to-read material are actually able to retain information better than readers who consume difficult text. To keep your audience engaged, use simple and clean fonts such as Arial and Times New Roman, as well as serif fonts like Century Gothic. These typefaces should also be big enough so that everyone can see them without squinting or zooming in. Although there’s no magic number for font size—different audiences require different sizes—usually anything between 16 pixels and 18 pixels is good for maximum legibility. Hiring a graphic Designing service would be beneficial for this job.
2) Include an Image
Social media has become an integral part of doing business, yet many brands still find themselves at a loss on how to keep their audience engaged. Use these tips from our digital marketing experts at Publicizeit! when you’re planning your social media strategy for next year. Remember, if you are using social media for your business you need a plan in place or else all your content will be lost in obscurity.
3) Make An Offer
When it comes to digital marketing strategies, your audience’s attention is a precious commodity. If you can figure out how to better engage them with your content and offers, you’ll be able to retain and monetize their interest. Once you discover what keeps them coming back for more, make an offer they can’t refuse.
4) Create a Discount Code
Digital marketing strategies are often about reaching a broad audience, so create special discount codes for those who sign up for your email list. It will help you engage new users in an easy way and reward people who have shown interest in your brand. In addition, it can also help bring in potential clients or even create a sense of urgency with current customers (it might be helpful to set expiration dates on these discounts). Limit them to a specific number or allow only one discount code per customer. For example, writing 2 Weeks Only: 20% Off + Free Shipping could help encourage shoppers. Then use social media strategy and digital marketing strategies to spread word about your promotion once it’s been launched.
5) Add A Link to Your Site or Landing Page
In order to keep an audience engaged and coming back for more, you have to make them feel welcome. Not only that, but your website or landing page should also give visitors a real reason for being there. Many websites feature social media links on their homepage; if yours doesn’t, adding them will go a long way toward increasing engagement. Social media accounts are free and can be created in minutes—but they can also help boost your traffic by spreading awareness of your business and its offerings. Once you’ve followed these six tips and created social-media links on your website or landing page, revisit how often you post new content each day.
6) Give Something Away For Free
If your audience is engaged, they’ll be willing to pay for your products and services. So what better way to give them a taste of what you have in store than by giving something away for free? When done right, it shows people how much value you can add and builds trust in your brand. It’s a great way of making an effective social media strategy that will grow engagement on all of your social channels. In other words, it’s time to turn up the dial on engagement! Try using one or more of these six tips from top brands.
Why is it Important To Keep Your Audience Engaged?
People who are engaged with the content they’re reading or watching are more likely to share it, comment on it and promote it. Engagement also helps increase visibility of your brand as people actively search for your content.
When you engage with someone in a meaningful way, you build rapport and trust. It’s also a great way to stay on their mind as they move between different topics on the web.
Engagement is key because it creates an emotional connection that leads to social proof — the idea that others agree with what you’re saying. This can be powerful when trying to convince someone to buy something from your company or use one of your products or services.
Benefits of Engaged Audience
The best way to build a community is to engage with your audience on a personal level. When you create an engaged audience, you’ll create a loyal fan base that will bring in more business for your business.
An engaged audience is one that is interested in what you have to say, as well as how they can help support or promote your business. This type of audience is passionate about what they believe in and will happily share their opinion with others.
An engaged audience will spread the word about you by sharing positive information about your brand and products, recommending them to friends and colleagues. They’ll also share negative information about your competition if it’s relevant to your industry.
Engaged audiences are loyal and will continue to purchase from you even after they’ve stopped receiving coupons or other discounts from other companies. Engaged audiences are also more likely to recommend your company to their friends and family members than non-engaged audiences (which means they’re less likely to shop around for another company).
Conclusion
It’s worth spending some time on audience engagement if you can. It’s an easy way to give your audience a fun and memorable experience that they’re sure to appreciate and remember long after the event is over. Even better, it shows them how much you care about their experience and how much effort you are putting into this event or presentation.
