Searches for phrases like “near me” have grown by 900% in recent times.
Local search engine optimization (SEO) can be a tricky field; however, it’s one that’s gaining in importance.
People turn to the Internet to discover new things and interact with businesses they’re interested in. Local search strategies are a great way to increase your local audience and bring in new customers.
If you want to increase your audience locally, these five local search strategies will help you get started.
1. Make Sure Your Website Is Mobile Friendly
Smartphones and tablets aren’t just tools for Facebook anymore! They’ve become a powerful source of traffic for businesses, too.
It’s estimated that 63% of organic searches are on mobile devices. If your website is not optimized for mobile, you’re missing out on many potential customers. They can be the difference that was missing earlier.
88% of smartphone local searchers visit a related store within a week. If you haven’t, make sure your website is mobile-friendly. This process won’t take long and might save you from losing business.
Therefore, you can’t afford to have a not-so-mobile-friendly site. Also, making your website mobile-friendly spells good news for you, as it’s a ranking factor on Google.
2. Create Localized SEO Content
Search engine optimization for local businesses is a must-have marketing strategy for building an audience in your locality.
In today’s digital world, if you want customers in your local area to know about your business, they need to find it first. Creating localized SEO content gives you a leg up on local search results. This instantly expands your audience of potential clients.
Increase your online visibility through content pages and rank for new keywords that have an authentic local focus by making local content.
To make local content, you need to know who your target audience is, what they want, and how to give it to them. Only then can you create content that satisfies their expectations.
3. Build Local Business Citations
Search engines look at online citations, including local business citations, to rank businesses. You should build citations for your business by creating profiles on directories or getting your phone number listed.
As Google and other search engines use these citations to rate the authority of sites, get as much to be considered a high-quality site.
You can’t expect success from your local search engine optimization efforts if you don’t have enough citations.
4. Build Local Internal Links
One of the essential aspects of SEO is building links. Local presence relies more on links than other ranking factors like direct traffic and technical SEO.
This makes it even more important to get high-quality links from reliable sources as often as possible. To learn more on how to build internal links, read more here.
5. Paid Local Search
Whenever you’re searching on any search engine, and the word “ad” appears, someone paid for it to appear there. The good news is your business, too, can appear there.
By working with Google ads and setting up a display ad, you can boost your local SEO presence.
Local Search Strategies That Work
There you have it, five local search strategies to ensure your business is getting all the local visibility it needs. Follow them and see your business flourish.
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