Content is king since it is a potent tool for reaching out to the target audience with valuable information. As they find your blog content helpful, they become loyal customers. Since blogs elaborate on a particular issue, people subscribe to them to resolve their problems related to a product or service. That is also true for fashion brand blogs.
There are plenty of blogs today that update fashion and everything about new developments in the fashion world. All the small to big fashion brands have blogs for their followers to inform them about any new fashion products added to the brand lately.
If you also are planning to launch your fashion brand, ensure that your blog stands out in its content. Such unique blog posts will help establish your new business in your fashion niche.
So, here is our list of fashion brand blogs for your inspiration:
1. Stitch Fix
Stitch Fix has a blog dedicated to stylist tips since they project their brand as having expertise in different fashion styles and looks. The blog also proudly showcases its expert team members and their performance for the brand.
Fashion-conscious people can also get updated tips on style, aesthetics, seasonal dresses, formal and informal wear, and many other topics. A dedicated page for outfit ideas features high-quality images of dresses to give you a visual representation of what to wear.
Stitch Fix has taken its blog to the podcast called Inside Stitch Fix. It is a creative way to promote content and enhance its reach among audiences in this different medium. Lately, Stitch Fix has taken its blog to the podcast, a new medium for them. The podcast is called ‘Inside Stitch Fix’. A transcript of the entire podcast is also made available to subscribers who prefer reading.
2. Rothy’s
Rothy’s blog is much more than offering typical fashion tips and information about new releases to interested fashion lovers. They are not just talking about their shoes in their blog posts. Since their boots are popular with travellers, Rothy’s blog mentions travelling regularly. So, the readers not just get details about the new shoe releases but also vital tips on travelling.
This information strategy about the product and the travelling industry has made Rothy’s blog a hit with the target customers. Also, the blog thumbnails are animations and GIFs that are an added attraction.
The blog runs a feature Collector’s Edition that details the limited release of colours and patterns of the best-selling styles of shoes. People can have an insight into new shoe colours etc., and trends emerging in the market.
Remember that fashion brands, celebrities and blogs such as Rohthy’s have a significant influence on young people’s buying decisions of fashion products. According to a clothing manufacturing site uKom, celebrities influence most young people aged 15-24 when they buy fashion clothes etc.
3. Lacausa
The Lacausa blog posts are about inspirational content on fashion and art. One of the popular categories on this blog is known as #LACAUSALOVES, and it contains different themes with nicely curated images.
High-quality product images compel users to scroll more and get all the Lacausa pieces related to that specific theme. This unique approach makes this blog stand out and helps build a brand voice of its own.
This blog also features content from interviews with influencers based on questions and answers. So, this blog offers the subscribers a lot to learn about fashion brands. Its simple design helps users navigate their type of fashion, clothing, shoes, etc., items.
4. Anthropologie
Anthropologie’s blog presents its content on fashion products and covers its various aspects. This blog comes with a clean content strategy that is visible to everyone as they visit to read details. While reading the blog, you can right away know what to expect since there is a short description of the content below the title. The blog is about advising fashion product seekers and the latest trends. They also show behind the scenes in creating a fashion product.
The blog also discusses fashion styles and beauty. Under its Community category, it informs the readers about local fashion events and what the company is doing these days.
5. Superdry
Superdry’s is the blog choice for your field of interest. You can encounter various influencers such as dancers, designers, entrepreneurs, models, activists, DJs, and athletes. All influencers are known for their unique style, implying you come to know about the latest trends in these fields. All profiles are diverse and creative.
A vital feature of the blog is that influencers’ interviews are short and precise so that readers can quickly digest the current trends. Influencers wear the fashion brand’s clothes, showing which clothing designs they wear. You can search your type of fashion products in the categories Style, Sustainability, Sports, Travel, and Culture.
So, this is an excellent blog when you search for the influencer personalities of your field. You can then pick notes and hints from influencers’ profiles from the blog as inspiration for your fashion brand.
That’s our list of top fashion brand blogs. As you can see, they provide helpful fashion-related details to the readers and have content aligned with their brand values, message, and voice. These excellent blogs are inspirations to new entrants in the fashion world.
Conclusion
Fashion enthusiasts look forward to accessing the latest developments happening in the fashion world and within their favorite brands. So, fashion blogs such as these are their information and motivation source to start their venture in this field.
